Turning Away from Traditional Methods; Iran's Health Tourism Seeks a New Share of Neighboring Markets
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Shiraz - IRNA - Iran's health tourism industry is on the verge of a major strategic shift; stakeholders in this field gathered at the Fars Chamber of Commerce to critique traditional perspectives, outline the transition from 'solely attracting patients' to 'joint investment and providing specialized services at the source,' and to devise solutions for upcoming challenges, including the threat of losing regional markets.